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Sydney · Australia Wide

Your gym is
getting leads.
It's just not
keeping them.

Most gyms run ads, get enquiries, and lose 60–80% of those leads before they ever walk through the door. Not because the leads were bad. Because there was no system to catch them.

Forged builds the complete acquisition engine — Meta ads, high-converting funnels, and automated SMS follow-up — that turns leads into paying members on autopilot.

Book a free strategy call → See how it works

Done-for-you, start to finish

No ad spend wasted. No leads ignored. No lifting a finger on your end.

Premium gym interior
10–20 Qualified leads per month
We work with
Personal Training Studios CrossFit & Functional Gyms Yoga & Pilates Studios Recovery & Wellness Spaces Solo Personal Trainers
The real problem

Here's what's actually
happening to your leads.

Someone sees your ad, clicks, fills out a form. Then nothing. You reply when you get a chance — a few hours later, maybe the next morning. By then, they've signed up somewhere else.

Responding within 5 minutes makes you 21× more likely to qualify a lead than waiting 30 minutes. The average business takes 42 hours. That gap isn't a motivation problem. It's a system problem — and it's costing you members you didn't even know you were losing.

21× More likely to qualify a lead when you respond within 5 minutes vs. 30 minutes. Most gyms take 42 hours.
Leads that ghost you
"Someone fills out my form and then just disappears. I follow up once and give up."
No time to follow up
"I'm coaching classes, managing staff, fixing equipment. Marketing is the last thing I have time for."
Spent on ads, got nothing
"I tried Facebook ads, got leads, no one converted. Felt like I flushed money away."
No system, just hustle
"Everything runs through my brain. If I stop pushing, leads stop coming. There's no machine — just me."
Unpredictable revenue
"January is packed. By March, half of them are gone. I can't plan around a business this inconsistent."
10–20

Qualified leads delivered per month through precision Meta campaigns

3

Integrated systems — ads, funnels, SMS — working together around the clock

0

Hours of your time required. Fully done-for-you from build to ongoing optimisation

What we build

One funnel.
Three parts.
Runs itself.

We don't sell you tactics. We build a complete member-acquisition system — not a collection of services, but one integrated machine that fills your gym while you do the work you actually love.

01
Meta Advertising

Precision-targeted campaigns on Facebook and Instagram that reach local buyers who are ready to invest in themselves — not discount hunters who'll quit in 30 days.

02
Sales Funnel Development

A landing page built for one goal: get the right person to raise their hand. No distractions, no dead ends — just a clean path from click to booked consultation.

03
SMS Automation

Automated follow-up that fires within 90 seconds of a new lead coming in. Seven days, eight touchpoints, zero manual effort. Your leads stay warm until they're ready to join.

04
Offer & Web Development

Your core offer and digital presence built to convert — positioning you as the premium choice in your area, not just another studio running a discount.

Explore all services →
How it works

Zero to fully automated
in 30 days.

Most gym owners who've tried ads before were sold a tactic without a system. We build the whole machine — and have it running in under a month.

01
Strategy call

We audit your current setup, identify exactly where leads are leaking, and map a clear growth system for your specific studio. No pitch, no pressure — just clarity.

02
Build & launch

We deploy your complete acquisition system — funnel, ads, and automated SMS follow-up — fully set up and live within 14 days of signing on.

03
Leads flow in

Campaigns go live. Qualified leads enter your system and are nurtured automatically into booked sessions — 24 hours a day, 7 days a week.

04
Optimise & scale

We continuously refine performance — lowering cost per lead, improving conversion rates, and compounding your ROI every month we work together.

Who we work with

Built for the
fitness industry.
Not everyone.

PT Studios
Personal training gyms

Owner-operators who are also the head coach. Stretched thin, want to grow, but already at capacity doing the work themselves.

"Your gym is full — but your pipeline isn't. What happens when three clients leave in the same month?"

Recovery
Recovery & wellness spaces

Cryo, physio, float, infrared — premium-priced, smaller audiences. Harder to explain via ads. Needs an education-first funnel approach.

"Your clients love you. They just can't find you. We make sure the right people see your offer before they book somewhere else."

Personal Trainers
Solo personal trainers

Selling their own time. Fear of paying for marketing that doesn't convert. One new client often pays for the entire funnel.

"You're fully booked — until you're not. One funnel fills the gap automatically when a client cancels."

Boutique Studios
Boutique fitness studios

Brand-conscious, community-driven. Hate feeling like they're "doing marketing." Want growth that feels authentic to their culture.

"Your members are your best ad. We build the system that turns one happy client into a full class — on autopilot."

Why Forged

Deep expertise.
Not generalism.

01
We only work with fitness businesses

We know the difference between a 6-week challenge and a membership offer — and why one converts better than the other. No onboarding us on how your industry works. We already know.

02
A system, not a collection of tactics

Ads without a follow-up system are just traffic. The ad is 20% of the result — what happens after the click is everything. We build the whole machine, not individual parts.

03
Sydney-based, Australia-wide

Local knowledge, national reach, and always a real person on the other end. No offshore teams, no account managers who've never set foot in a gym.

04
We attract buyers, not bargain hunters

Our campaigns target people ready to invest in themselves. Your brand stays premium. We make sure the right people see your offer — not just anyone who clicks a cheap ad.

05
Results within 30–60 days

Most clients see their first qualified leads within the first week of launch. ROI typically follows within the first 30–60 days — not in 6 months if things go well.

06
Zero hours of your time required

We build it. We run it. We optimise it. You coach your clients, run your studio, and check the dashboard. That's the only job we're giving you.

Common questions

Things gym owners
ask us before they start.

The concern

"I tried Facebook ads before and it didn't work."

Our answer

Ads without a follow-up system are just traffic. The ad is 20% of the result — what happens after the click is everything. You didn't have a broken ad. You had a broken system.

The concern

"I can't afford a marketing agency right now."

Our answer

One new member at $150/month pays for this in week one. The question isn't whether you can afford it — it's how many members are you currently losing every month without it?

The concern

"I don't want cheap discount members filling my gym."

Our answer

Neither do we. Our campaigns target people ready to invest in themselves — not deal-hunters who'll quit in 30 days. Your offer stays premium. We just make sure the right people see it.

The concern

"Do you actually understand the fitness industry?"

Our answer

We work exclusively with gyms, studios, and personal trainers. We know the difference between a box and a boutique, and why the same ad that works for a CrossFit gym won't work for a pilates studio.

Get started

Find out where your
leads are leaking.

We'll review your current setup — ads, landing page, follow-up process — and show you the three biggest gaps costing you members right now. No pitch. No pressure. Just a clear picture of what's broken and how to fix it. Takes 20 minutes. Completely free.

Book your free call → See our services