Sydney · Australia Wide · Gym Marketing

More Members.
Better Retention.
Predictable Gym Growth.

We combine strategic offer development, targeted advertising, high-converting content, and automated lead nurture systems to help gyms grow predictably.

40+
Qualified leads in the first 30 days — average across new clients
90s
Average time from lead to first automated follow-up
14d
Your full system live — offer, retention, ads, all of it
Cheaper to keep a member than replace one — that's why retention comes first
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PT Studios CrossFit Boxes Pilates Studios Boutique Fitness Solo Personal Trainers Yoga Studios Functional Fitness Gym Owners PT Studios CrossFit Boxes Pilates Studios Boutique Fitness Solo Personal Trainers Yoga Studios Functional Fitness Gym Owners

Spring acquisition season is weeks away. September–October is the highest-return window of the year for Australian gyms. If your offer and follow-up system aren't ready before it hits, you'll run ads into a broken funnel.

Apply for a strategy call →

Leads aren't the issue.
What happens after the click
— that's where you're bleeding.

You're not short on traffic. You're short on a system. An enquiry without a 90-second follow-up goes cold. A member without an onboarding sequence cancels before month three. A good offer with the wrong pricing repels the members you actually want.

"Someone fills in my form and by the time I get back to them, they've already joined the gym down the road."
Every lead gets followed up within 90 seconds — automatically, every time
"January is packed. By March half of them are gone. I can't build a business around churn this bad."
Automated SMS sequences catch at-risk members before they make the decision to leave
"Tried Facebook ads, got leads, none of them showed up. Felt like I threw money away."
The ad is 20% of the result. The offer, the follow-up, and the system is the rest

What actually happens
when the system works.

These aren't impressions. They're members signed, leads followed up, and revenue that wasn't there before.

47
Qualified leads in 30 days
PT studio, Western Sydney. Had run ads before — got leads, zero conversions. Problem wasn't the ads. It was the silence after. We rebuilt the follow-up sequence and offer from scratch.
Lead-to-member conversion rate
Boutique CrossFit box, inner Melbourne. Same ad spend. Same leads. Different offer framing and an SMS follow-up that fires within 90 seconds. Conversion rate tripled in six weeks.
82%
Member retention at 90 days
Pilates studio, Brisbane. Were losing 40–50% of new members before the three-month mark. Automated onboarding sequence and an at-risk re-engagement flow changed the numbers entirely.
"We'd tried two agencies before Forged. Both ran ads, got us leads, then disappeared when we asked why none of them were converting. Forged actually fixed the follow-up problem first — before they touched the ads. First month we signed 11 new members. That had never happened."
M
Michael R.
Strength & Conditioning Studio · Parramatta
"The churn was killing us. Great at getting members in the door — terrible at keeping them. The onboarding sequence Forged built actually makes members feel like they made the right decision. We've gone from losing half of January by March, to seeing most of them still training in May."
S
Sarah K.
Boutique Fitness Studio · Fitzroy

Three pillars.
One growth system.
Always running.

Most agencies hand you one piece and call it a strategy. Ads without an offer are expensive. An offer without follow-up is noise. A follow-up without retention is a leaking bucket. We build all three — and they run together.

Start with a free audit →
01

Offer Development

The wrong offer repels serious members and attracts free-trial tourists. The right one gives someone a clear reason to sign up today — at a price that doesn't cheapen your brand.

  • Entry offer positioning and pricing strategy built around your market
  • Landing page that converts ad traffic into booked consultations
  • Copy written from your ideal member's internal monologue
  • Website copy that makes you the obvious choice in your suburb
Outcome: More serious members. Fewer time-wasters. Higher show rate.
02

Retention Systems

The first 90 days are when a member decides whether they stay forever or quietly cancel. Most gyms have nothing running in that window. We build automation that fills it.

  • New member onboarding SMS sequence — 30-day automated check-ins
  • At-risk re-engagement when attendance drops before a cancellation
  • Lead nurture for prospects who weren't ready to sign up yet
  • Lapsed member reactivation campaigns timed to seasonal windows
Outcome: Members who stay past month three. Revenue that compounds.
03

Paid Advertising

Meta ads that reach people in your area who are ready to invest in themselves — not bargain hunters chasing a free week pass.

  • Facebook and Instagram campaigns managed end to end
  • Audience research by suburb, behaviour, and fitness intent
  • Retargeting for people who clicked but didn't book
  • Monthly reporting in plain English — cost per lead, what's next
Outcome: Qualified leads. Not clicks. Members who actually show up.

The front door is open.
The back door is wide open too.

More expensive to acquire a new member than to keep one you already have
Most gyms have a sophisticated acquisition process
and no retention system at all.
01

New Member Onboarding

The first 30 days decide whether someone stays for years or cancels after two months. An automated SMS sequence checks in at the right moments — before they go quiet, before they miss sessions, before they start wondering if this was the right choice.

02

At-Risk Re-engagement

Attendance always drops before a cancellation. The system flags it and fires a personal-sounding re-engagement message before they make the call. Most gym owners find out a member was at risk the day they cancel. You'll find out weeks earlier.

03

Lapsed Member Reactivation

Churned members aren't gone forever. They already know your gym, they already trust you — they just stopped coming. A reactivation campaign timed to seasonal windows brings them back at a fraction of what it costs to acquire someone new.

You won't spend a single hour
explaining gyms to us.

We know what a freeze request is. We know why September converts differently to January. We know the difference between a box, a studio, and a PT space. You won't need to educate us on the industry — we built an agency inside it.

Gyms only. No generalists.

We don't work with cafés, tradies, or eCommerce. Just gyms, studios, and personal trainers. You won't spend the first month explaining what churn means.

The whole system — not just ads

Ads without an offer and a follow-up system are expensive noise. We build everything that happens in the five minutes after someone clicks.

We don't disappear after setup

We manage, optimise, and report every month. No offshore team. Always a real person. No lock-in contracts — you stay because it's working.

Members who stay — not bargain hunters

Our campaigns target people ready to invest in themselves. Serious members start with a serious offer. We build that offer first, then run ads to it.

First leads within the first week

Most clients see their first qualified leads inside seven days of launch. Positive ROI typically follows within 30–60 days — not six months.

Under 30 minutes a week from you

We build it. We run it. We fix it. You coach your clients and check the dashboard. That's the only job we're giving you.

Your full system,
live in 14 days.

01

Free Audit Call

We look at your current offer, your follow-up, and your retention — and show you exactly where members are leaking out. No pitch. No pressure. Just an honest picture of where you are.

20 minutes
02

Build the System

We build your offer, landing page, SMS sequences, and ad campaigns. You approve the creative. We handle everything else — copy, design, build, setup.

14 days
03

Members Start Moving

Ads go live. Leads get followed up within 90 seconds — automatically. New members get an onboarding sequence. The system runs every hour of every day.

Week 1–2
04

Improve Every Month

Every month we reduce your cost per lead, improve your conversion rate, and strengthen retention. The longer we work together, the more efficient the system gets.

Ongoing

What gym owners ask
before they say yes.

You didn't have a broken ad. You had a broken offer and a broken follow-up. The ad gets the lead — but without the right offer and an SMS firing within 90 seconds, that lead goes cold before anyone picks up the phone. That's the gap we fix first, before we touch the ad account.
Then retention is where we start. We build an automated SMS sequence for new members in their first 90 days — the window where most gyms lose people. Plus an at-risk flow that fires when attendance drops, before someone cancels. Keeping two members who would have left costs nothing in acquisition. That's where we go first.
One member on a 12-month contract at $150 a week covers this in week one. And if churn is your problem — keeping two members who would have left costs nothing in new acquisition. The real question is what churn is costing you right now, every month, without a system to stop it.
We only work with gyms, boxes, studios, and personal trainers. We know what a freeze request is, what churn looks like in February, why September leads convert differently to January ones, and how to position an entry offer without cheapening your brand. You won't spend a single hour explaining the industry to us.
Neither do we. Offer development is the first pillar for exactly this reason. Serious members start with a serious offer — positioned at the right price, with the right framing, to attract people ready to invest in themselves. We build that first. Then we run ads to it.

Find out exactly what's holding your gym back.

Book a free 20-minute call. We'll look at your offer, your retention, and your advertising — and show you where the growth is being left on the table. No pitch. No hard sell. Just a clear picture of where you are and what we'd do first.

No lock-in contracts. No offshore team. Results in 30 days or we go back to the drawing board.