Most gyms are losing 60–80% of their leads before they ever walk through the door. Not because the leads are bad — because there's no system to catch them. We build that system. Here's exactly what's inside.
We run precision-targeted Facebook and Instagram campaigns that reach people in your local area who are actively looking to invest in their fitness — not bargain hunters chasing a free trial.
"Within the first two weeks our ads were live, we had 14 serious enquiries — more than we'd seen in the previous three months combined."
— Studio owner, SydneyWe identify the exact audiences in your area who are most likely to convert — broken down by location, behaviour, interests, and fitness intent. No guesswork.
We write and design ads that speak directly to your ideal client's pain points — not generic fitness content. Every ad is built around what your specific audience responds to.
We run structured A/B tests across audiences, hooks, and creative — identifying what's working within the first 7 days and doubling down on it.
We monitor and refine your campaigns every week — lowering your cost per lead and improving quality month over month. Your results compound the longer we work together.
Clear, plain-English reporting every month. Cost per lead, click-through rates, conversion data — all the numbers that matter, none of the vanity metrics that don't.
We manage your full Meta presence — both platforms, one strategy, one point of contact.
We re-engage people who clicked but didn't convert — a high-value pool most gyms completely ignore.
Your business, your data. We manage inside your account — not ours. If you ever leave, you keep everything.
Your website is not a landing page. It has too many links, too many distractions, and no single goal. We build a dedicated funnel page with one purpose: get the right person to raise their hand and fill out a form.
"We'd been sending ad traffic to our website homepage for months. Within two weeks of using the new funnel page, our lead cost dropped by more than half."
— CrossFit gym owner, MelbourneWe work with you to build an irresistible entry offer — the thing you're promoting to get people in the door. The right offer is the difference between a lead that converts and one that disappears.
Every word on the page is written to address your prospect's specific fears, objections, and desires. This isn't filler copy — it's written from your customer's internal monologue.
Clean, fast, mobile-first. No navigation, no distractions — just the offer, social proof, and a single call to action. Built and hosted within your existing setup.
What happens after someone fills in the form matters as much as the form itself. We build a confirmation flow that sets expectations and keeps momentum going.
We install proper conversion tracking so you know exactly which ads are producing leads — and we test headlines, offers, and page elements to continuously improve your rate.
Over 80% of Meta traffic arrives on mobile. Every funnel we build is phone-first, thumb-friendly, and fast.
Leads flow directly into your existing booking or CRM system — no manual copy-pasting, no dropped data.
We don't hand over the page and disappear. We iterate based on real data until conversion rates are where they need to be.
Responding to a lead within 5 minutes makes you 21× more likely to qualify them than waiting 30 minutes. The average gym takes 42 hours. Our SMS automation fires within 90 seconds — while they're still thinking about you.
"I used to follow up with maybe one text and give up. Now the system sends eight messages over a week and books people while I'm in the middle of a session."
— Personal trainer, BrisbaneThe moment a lead fills in your form, an automated SMS fires. Not an hour later. Not when you're free. Within 90 seconds — while their intent is at peak.
Eight strategically spaced messages over seven days — each one designed to build familiarity, handle objections, and move the lead toward a booked consultation.
Every message includes a direct link to book a consultation or trial. One tap, straight to your calendar. No friction, no phone tag.
If someone books and doesn't show, a re-engagement sequence fires automatically — warm, human-sounding, no pressure. Most no-shows aren't gone. They just need a nudge.
Leads that don't convert in week one go into a lower-frequency monthly sequence. Some people take 60–90 days to decide. We stay in front of them until they're ready.
Written to sound like a real person, not a bot. Open rates on SMS average 98% — but only if the message reads like it came from a human.
Messages are scheduled based on when leads are most likely to respond — not arbitrary times. Evenings and mid-morning outperform bulk daytime sends.
We integrate with your current CRM, booking system, or calendar — whether that's Mindbody, Glofox, Acuity, or a custom setup.
Your website and offer are the foundation everything else runs on. If they don't communicate clearly why you're the obvious choice, no amount of ads or automation will fix it. We build both from the ground up.
"We went from competing on price with every other gym to being the obvious premium choice. The new site and offer framing changed how prospects talked to us completely."
— Pilates studio owner, PerthWe help you build an entry offer that's compelling, easy to say yes to, and structured to convert trial members into long-term paying clients — not free-class tourists.
We write the copy for your homepage, services page, and about page — using the same research-backed framework we use for ads. Clear, direct, and built around your client's psychology.
Fast, mobile-first, conversion-optimised. No bloated templates — custom-built to match your brand and designed to convert visitors into leads, not just admire the design.
Proper page titles, meta descriptions, local schema markup, and Google Business Profile optimisation — so people searching for gyms in your area can actually find you.
Social media templates, email signature, and basic brand assets — so your online presence looks consistent and professional across every touchpoint.
From brief to live. We move fast because you shouldn't be waiting weeks for a website while leads are going cold.
We build on whatever platform you're using — or migrate you if your current one is holding you back.
Copy updates, new pages, image swaps — all handled by us while you're on a retainer. No developer needed on your end.
Every package includes the full acquisition system. The difference is scale and how much we do for you.
For solo personal trainers and small studios just getting started with a proper lead system.
What's included
For established studios ready to scale — a complete done-for-you system with full funnel and automation.
Everything in Foundation, plus
For multi-location studios or gyms ready for aggressive growth with full brand and marketing support.
Everything in Growth, plus
All packages require a minimum 3-month commitment. Ad spend is separate and managed in your account.
Not sure which is right for you? Book a free strategy call — we'll tell you honestly.
30 minutes. We audit your current setup, map your gaps, and show you exactly what a growth system looks like for your specific studio. Free, no commitment.
We access your ad account, build your funnel page, write your SMS sequences, and set everything up — usually complete within 7–10 business days.
Campaigns go live. Your SMS automation is active. Leads start entering the system and being nurtured automatically — day and night.
We improve every month. Lower cost per lead. Higher conversion rates. Better quality prospects. Your results compound the longer we work together.
Most clients see their first qualified leads within the first week of campaigns going live. Meaningful ROI — where revenue from new members exceeds the retainer — typically follows within 30–60 days.
No. We handle everything from scratch. If you've tried ads before and they didn't work, that's actually common — most gyms run ads without the follow-up system to convert them. That's exactly what we fix.
We typically recommend a minimum of $30–50/day in ad spend to generate consistent results. The exact budget depends on your location, competition, and target audience — we'll give you a specific recommendation on the strategy call.
The SMS automation is specifically designed to handle this — most unconverted leads aren't lost, they're just not ready yet. The system stays in contact automatically. We also review your offer and funnel if conversion rates aren't where they should be.
Yes — we work with fitness businesses across Australia. Everything is managed remotely. Location doesn't affect what we can do for you.
A freelancer typically handles one piece — an ad manager, a web designer, or a copywriter. We handle the entire system and are accountable for end results, not just deliverables. One point of contact. One integrated machine.
Book a free 20-minute strategy call. We'll review your current setup and show you the three biggest gaps costing you members right now. No pitch. No pressure. Just clarity.